Free The Flat — Cookie Policy
Last updated: 21 May 2026 | Websites: https://freetheflat.co.uk and https://app.freetheflat.co.uk
This Cookie Policy explains how Free The Flat uses cookies and similar technologies across our marketing website and our product. It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember preferences, understand how visitors use the site, and, where consent is given, support advertising and measurement.
2. Our two surfaces
Free The Flat has two distinct surfaces with different consent models, reflecting how each is used:
Marketing website (freetheflat.co.uk): A public-facing site where you can learn about our service. We show a cookie banner here, and analytics and advertising cookies only run with your consent.
Product (app.freetheflat.co.uk): A logged-in product accessed by users who have signed up and agreed to our Terms of Service. Analytics cookies are enabled by default as part of providing and improving the service. By signing up and accepting our Terms, users agree to this analytics processing as a necessary part of using the product. No advertising cookies run on the product surface.
3. How we use cookies
We use cookies to operate our websites, keep them secure, remember your cookie choices, understand usage, and measure advertising activity where consent has been given.
| Category | Purpose | Marketing site | Product |
|---|---|---|---|
| Necessary | Site operation, security, hosting, bot protection, remembering preferences | Always on | Always on |
| Analytics | Understanding usage, page views, event tracking | With consent | On by default (via Terms acceptance) |
| Advertisement | Measuring advertising activity (Meta Pixel) | With consent | Not used |
You can manage your cookie choices on the marketing site via the cookie banner or CookieYes preference icon. On the product, analytics processing is part of the service; if you object to this, contact us using the details in section 9.
4. Necessary cookies
Necessary cookies are required for the basic operation, security, and reliability of our websites. These cookies cannot be switched off through our cookie banner because the websites would not work properly without them.
| Cookie | Provider / domain | Purpose | Duration |
|---|---|---|---|
| __dpl | Website hosting provider | Keeps visitors on the correct site deployment/version | 1 day |
| __cf_bm | Cloudflare | Supports Cloudflare Bot Management and protects against automated traffic | 1 hour |
| cookieyes-consent | CookieYes / freetheflat.co.uk | Remembers cookie consent preferences | 1 year |
5. Analytics cookies
Analytics cookies help us understand how people use our marketing site and product. We use Google Analytics 4 (via Google Tag Manager) to collect this data.
On the marketing site, analytics cookies are only used where consent has been given via the cookie banner. We track the following events:
- get_started_click, sign_up_click, log_in_click, test_it_today_click, get_a_head_start_click — clicks on key buttons
- product_selected (with product_name and source) — clicks on product cards in the “What's available today” modal or footer
- pillar_expanded (with pillar_name) — expansion of value pillar sub-cards on the homepage
- step_product_expanded (with step_product_name) — expansion of product cards under our “How it works” steps
- pathway_question_answered (with answer) — answers on the Pathway Finder page
On the product, analytics cookies run by default as part of the service. We track:
- sign_up_submitted — when a user successfully creates an account
- Standard pageviews and session data
| Cookie | Provider / domain | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics / .freetheflat.co.uk | Distinguishes unique visitors via a randomly generated anonymous identifier | 1 year 1 month 4 days |
| _ga_* | Google Analytics / .freetheflat.co.uk | Stores session state and visit information for analytics reporting | 1 year 1 month 4 days |
6. Advertisement cookies
Advertisement cookies help us measure and attribute advertising activity. We use Meta Pixel (via Google Tag Manager) on our marketing site and product.
On the marketing site, Meta Pixel is only allowed to fire where advertisement consent has been given via the cookie banner. We measure the following events:
- PageView — page views on the marketing site
- sign_up_click, get_started_click, test_it_today_click, get_a_head_start_click — clicks on key buttons
On the product, Meta Pixel fires by default to record completed sign-ups via the standard CompleteRegistration event, allowing us to measure advertising performance against our primary conversion. No other advertising cookies run on the product surface.
| Cookie | Provider / domain | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta / Facebook | Identifies browsers for advertising attribution and measurement | 3 months |
| _fbc | Meta / Facebook | Stores the Facebook click ID when a visitor arrives from a Meta/Facebook ad | 3 months |
7. Managing your cookie choices
On the marketing site, you can manage cookie choices at any time using the CookieYes preference centre. You can accept all, reject all non-essential, allow analytics only, allow advertising only, or update your consent at any time.
If you choose “Reject All”, non-essential analytics and advertisement cookies will be blocked. If you choose “Analytics ON and Advertisement OFF”, analytics cookies will run, but Meta Pixel will remain blocked.
On the product, analytics processing is part of the service under our Terms. If you wish to object to this processing, contact us using the details in section 9.
8. Third-party services
We use the following third-party services in connection with cookies, consent, and measurement:
| Provider | Purpose |
|---|---|
| CookieYes | Cookie banner, consent management |
| Google Analytics | Website and product analytics |
| Google Tag Manager | Manages website tags and consent-based firing rules |
| Meta / Facebook | Advertising measurement via Meta Pixel |
| Cloudflare | Website security and bot protection |
| Website hosting provider | Hosting, deployment, and reliability |
These third parties may process data according to their own privacy and cookie policies. Some of them process data in the United States, with appropriate safeguards in place under UK GDPR (Standard Contractual Clauses or equivalent).
9. Changes to this Cookie Policy
We may update this Cookie Policy from time to time if we change the cookies, tracking technologies, or third-party tools we use. The latest version will always be available on this page.
10. Contact
For questions about this Cookie Policy or how we use cookies, contact us at:
hello@freetheflat.co.uk